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Green Screen Communications

China ecosystem competitive advantage

China proves that speed v/s depth is a myth The ecosystem delivers through an adroit interplay of agility, specialisation and integration  For years we have been fed the narrative that China’s success owes to: – Centralised control over dissident opinion – Sweatshops – Deep subsidies – Currency manipulation. While there may be a grain of […]

Relooking the CJP protest through a narrative lens

Are we missing a closer scrutiny of behavioural and social dynamics? The news cycles are completely swamped by the Cockroach Janata Party protests, chiefly, about politics and law and order dynamics. But they are missing the human element, the emotional drivers that are at the heart of the movement. The fulfilment of publicly enunciated demands […]

Cats and Customers

Cats and customers Green Screen Communication blog banner

Cats and Customers There is almost as much literature dedicated to divining the secret body language of cats as there is to understanding customer behaviour. Undoubtedly, in either case one needs to unpack multiple layers and discard assumptions to land upon an ah-ha moment. But there is also something as overthinking. Maybe both the customer […]

Uncertainty Is Opportunity

Uncertainty Is Opportunity Green Screen Communication blog banner

‘Arre bhai. Kehna kya chah rahe ho?’ Goes The Famous Meme. A lot of contemporary communication fosters this confusion. Only, calling it out aloud would be akin to saying that the ‘Emperor is Naked.’ Reputation management, blame dispersal, avoidance of cancellation or legal liability are common justifications for LinkedIn language. Ironic that this blog appears […]